Privacy Policy

Last updated: September 2026

Mimkin ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect when you visit our website or buy from us, how we use it, and the choices and rights you have.

Who We Are

Mimkin Ltd is a designer and creator of soft toys and storybook goods, registered in England and Wales under company number 16848621. Our registered office is located at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ. For any questions about this policy or your personal data, you can contact us at hello@mimkin.com.

Information we collect

When you browse our site or place an order, we may collect:

• Contact details, such as your name, email address, delivery address and phone number
• Order details, including items purchased, payment confirmation and order history
• Technical information, such as your IP address, browser type and how you use our website, gathered through cookies and similar technologies
• Any information you send us directly, for example through email or customer enquiries

We do not collect or store your full payment card details. Payments are processed securely by our payment provider.

How we use your information

We use your information to:

• Process and deliver your orders, and manage returns or enquiries
• Send order confirmations and updates about your delivery
• Improve our website, products and customer experience
• Send you marketing emails, where you have opted in — you can unsubscribe at any time
• Meet our legal and accounting obligations

Cookies

Our website uses cookies to remember your basket, keep the site working properly, and understand how visitors use our site. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.

Sharing your information

We share your information with trusted third parties who help us run our business, including our e-commerce platform (Shopify), payment providers, and delivery couriers. We only share what is necessary for them to provide their service, and we do not sell your personal data to anyone.

How long we keep your information

We keep your personal data for as long as needed to fulfil the purposes described in this policy, including any legal, accounting or reporting requirements.

Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your personal data
• Object to or restrict how we use your data
• Withdraw consent to marketing at any time

To exercise any of these rights, please contact us at hello@mimkin.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you have concerns about how we handle your data.

Children's privacy

Our website and products are intended for use by adults purchasing on behalf of children. We do not knowingly collect personal data directly from children.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.